Bob Murray, PhD, FACSM is founder and principal of Sports
Science Insights, LLC. Bob previously served as director of the
Gatorade Sports Science Institute (GSSI) from 1985 to 2008. Dr.
Murray oversaw a broad program of GSSI and university-based research
in exercise science and sports nutrition designed to set industry
standards and consumer expectations for science-based product
efficacy. Bob has been an invited speaker at sports science and
nutrition conferences around the world.
An author of numerous publications in scientific texts and
journals, Dr. Murray is a Fellow of the American College of Sports
Medicine and served on the ACSM Board of Trustees. After leaving
GSSI in 2008, Dr. Murray founded Sports Science Insights, LLC
to help companies and organizations maximize the value and impact
of scientific knowledge in exercise science and sports nutrition.