Bob Murray, PhD,
FACSM, is founder and principal of Sports Science Insights, LLC.
Bob previously served as director of the Gatorade Sports Science
Institute (GSSI) from 1985 to 2008. Dr. Murray oversaw a broad
program of GSSI and university-based research in exercise science
and sports nutrition designed to set industry standards and consumer
expectations for science-based product efficacy. Bob has been
an invited speaker at sports science and nutrition conferences
around the world.
An author of numerous publications in scientific texts and
journals, Dr. Murray is a Fellow of the American College of Sports
Medicine and served on the ACSM Board of Trustees. After leaving
GSSI in 2008, Dr. Murray founded Sports Science Insights, LLC
to help companies and organizations maximize the value and impact
of scientific knowledge in exercise science and sports nutrition.