- Switching from a focus on exercise physiology alone to a balanced focus on physiology and change psychology is an important first step to getting remarkable client results.
- As a coach, you must focus on both sides of the brain. Taking a strictly rational/logical approach to behavior change will create clients who think they know what to do, but feel like they can’t do it.
- By working with deep motivation and recognizing the role of the emotional brain in decision-making, we can prevent rider fatigue and better facilitate change.
- We can also go one step further by helping clients shape the path to health and fitness.
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